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Marketing & Sales Insights

Survey

Survey: US consumer sentiment during the coronavirus crisis

– American consumers are still optimistic about the economy, but they’re already reporting changes in their income, spending, and behavior.
Article

Preparing for loyalty’s next frontier: Ecosystems

– As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty—and growth—by... pooling data within an ecosystem of brands.
Article

Modern marketing: What it is, what it isn’t, and how to do it

– To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Video

Reviving the center aisle: An interview with Kellogg’s chief growth officer

– From Monica McGurk’s perspective, innovation is alive and well in packaged food—and Kellogg’s best days are... still ahead.
Article

The end of shopping’s boundaries: Omnichannel personalization

– Personalization across physical and digital channels is the next big marketing opportunity. The secret is figuring out how they... best work together.

Special collection

Growth leadership

Growth is a new game, requiring new skills and a different brand of leadership. Interviews and insights explore how it's done.

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Special collection

Perspectives on Personalization @ Scale—Volume 2: The next frontier

– This collection on the future of personalization, which has become a core capability for marketers striving for efficiency and growth, explores the major topics that have the ability to make or break a company’s personalization efforts.

MORE INSIGHTS

Survey

Survey: UK consumer sentiment during the coronavirus crisis

– British consumers are adjusting to the realities of the economy, spending less but consuming more digital media.
Article

Patterns for value creation in apparel, fashion, and luxury

– Performance in the fashion and luxury industries has turned lower, but leading companies haven’t been deterred. Here’s how they... excel.
Article

Digital platforms in chemicals: The game is on—will the winner take all?

– Direct commercial interfaces—or digital platforms—are increasingly preferred by B2B buyers. Chemical companies that... hope to win in this space must move fast.
Article

The fashion industry in 2020: Ten top themes from The State of Fashion

– Amid uncertainty, brands, retailers, and other fashion-industry players must act strategically to capitalize on digital opportunities,... boost earnings, and address sustainability.
Article

The five lessons B2B sales leaders should learn to make analytics work

– Data-driven growth comes from much more than just being good at data.
Interview

Reinventing the organization for faster growth

– MásMóvil has been able to accelerate its growth by fostering a culture focused on growth and killing off emails,... among other things.
Article

Winning in automation requires a focus on humans

– While organizations are often tempted to use automation to eliminate work, looking at the customer experience for growth opportunities... can maximize returns on automation investments.
Article

Accelerating revenue growth through tech-enabled commercial excellence

– Industrial companies are transforming revenue growth by using digital technologies and analytics to tap into next-generation commercial... levers.
Article

The innovations behind China’s Singles Day shopping phenomenon

– Live video streaming and young consumers in smaller cities are powering growth of the world’s largest online shopping event.
Article

What’s wrong with solutions selling—and how to put it right

– If you want to grow your business, improve your commercial capabilities.
Interview

Instilling a company-wide growth mind-set to achieve both short- and long-term growth

– Growth for Scout24 requires a “three-sided” view of the customer.
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